Regional Marketing Leader – APAC

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

We are looking for a dynamic Regional Marketing Leader (APAC) to lead and scale our marketing efforts by making agentic and AI-driven marketing the operating model, not a bolt-on. As the Regional Marketing leader you will be responsible for driving brand-led demand generation, pipeline acceleration, and enterprise revenue growth across APAC — powered by AI agents that replace manual workflows at scale.

This role requires a strategic, hands-on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account-Based Marketing (ABM), and — critically — proven, hands-on experience designing, deploying, and scaling agentic marketing systems as the primary engine of demand generation and regional growth.

Key Responsibilities

Agentic & AI-Driven Marketing (Primary Mandate)

• Own the vision and roadmap for agentic marketing operations — architecting a system of AI agents that plan, execute, and optimize demand generation with minimal manual intervention

• Lead adoption of AI-first and agentic marketing approaches, including:

  • AI-driven demand generation and personalization at scale

  • Intelligent ABM workflows (intent-led targeting, dynamic content, autonomous nurture sequencing)

  • Multi-agent systems that orchestrate campaigns, content, and outreach across channels for speed, precision, and ROI

• Reimagine and rebuild marketing operating processes by replacing manual workflows with autonomous AI agents wherever it drives better outcomes

• Define evaluation criteria and guardrails for agentic marketing systems (accuracy, brand safety, escalation to humans, ROI attribution)

• Partner closely with RevOps, Sales, and engineering/AI teams to ensure agent-generated insights and actions translate directly into revenue outcomes

Demand Generation, Pipeline & Revenue Growth

• Own and scale multi-channel demand generation programs (digital, ABM, events, lifecycle) — increasingly orchestrated by AI agents — to drive qualified pipeline and revenue across enterprise accounts

• Design marketing motions, powered by agentic workflows, that directly support large, multi-year deal closures, not just top-of-funnel lead volume

• Build predictable, scalable, agent-driven pipeline engines that work across APAC and global markets

ABM & Enterprise Marketing

• Own and scale enterprise ABM programs, augmented by agentic personalization, targeting $1B+ revenue organizations

• Drive deeply personalized engagement — at agent-enabled scale — across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk)

• Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and renewal cycles

Sales & Marketing Alignment

• Act as a true partner to enterprise sales leadership, owning:

  • Sales enablement strategies, including AI-agent-assisted content generation

  • Opportunity air-cover programs

  • Content and campaigns, produced and optimized by agentic systems, designed to move stalled deals forward

• Align marketing KPIs tightly to revenue metrics (pipeline, win-rate, deal velocity) and to agentic system performance

Events, Field & Thought Leadership

• Lead high-impact field marketing programs, including executive roundtables, industry conferences, virtual events, and thought leadership on agentic AI in enterprise marketing and procurement

• Use events as pipeline accelerators and deal-influence levers, not just brand exercises

Content, Digital & Growth Strategy

• Oversee enterprise-grade content, SEO, PPC, ABM ads, website optimization, and lifecycle programs, increasingly generated and optimized via AI agents

• Ensure all content reinforces the company's positioning as an AI-first, agentic procurement leader

• Drive experimentation and continuous optimization using data and agentic AI-driven insights

Partner & Alliance Marketing

• Collaborate with consulting firms, system integrators (SIs), and ecosystem partners to develop joint GTM and enterprise outreach programs, including co-developed agentic marketing use cases

• Leverage partners as trust-accelerators in competitive enterprise deals

Marketing Analytics & ROI

• Own marketing analytics, attribution, and ROI measurement, including ROI specific to agentic marketing systems

• Build dashboards and decision systems that clearly link marketing activity (including agent-driven actions) → pipeline → revenue

• Use AI and automation to improve forecasting accuracy and decision-making speed

Qualifications & Experience

Must-Have

• 10+ years of B2B marketing experience, with at least 5+ years in senior/leadership roles

• Hands-on experience designing, deploying, and scaling agentic or AI-led marketing systems — such as AI-driven ABM/demand engines, autonomous nurture and personalization systems, or agent-orchestrated campaign execution

• Proven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise domains preferred)

• Strong experience working directly with enterprise sales teams on large, complex deals

• Hands-on expertise with:

  • Demand generation & ABM

  • Marketing automation (HubSpot, Marketo, etc.) and how agentic layers extend or replace them

  • CRM (Salesforce)

  • Analytics and attribution frameworks, including for agent-driven activity

Strongly Preferred (Differentiators)

• Direct experience building agentic marketing systems using AI agent frameworks or platforms (e.g., agent orchestration tools, LLM-based workflow builders, autonomous campaign agents)

• Experience owning regional or global GTM (North America, EMEA, APAC) with agentic systems as a scaling lever

• Demonstrated ability to scale marketing from 1 → N regions primarily through agentic technology and systems, not just headcount

• Point of view on where human judgment must stay in the loop versus where full agent autonomy is appropriate in marketing execution

• Familiarity with AI governance, brand safety, and data privacy considerations relevant to autonomous marketing systems

Why Join Zycus

• Sell a Recognized Market Leader – Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs & CPOs.

• Win Big, Strategic Deals – Own multi‑million‑dollar, multi‑year enterprise deals competing against SAP Ariba, Coupa, and Ivalua.

• AI‑First GTM Opportunity – Build and scale next‑generation, agentic marketing systems in a company that genuinely invests in AI — not just talks about it.

• Global Impact from India – One of only three Indian‑born product companies positioned as a Gartner Magic Quadrant Leader, with global scale and Indian headquarters.

• True Industry Grand Slam:

  • Gartner Magic Quadrant Leader

  • Forrester Wave recognition

  • IDC MarketScape positioning

  • Gartner Customers’ Choice