Marketing Manager - Demand Generation APAC

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Description

Zycus is looking for a Marketing Manager – Demand Generation. In this role, you will be responsible for driving brand-led demand generation, pipeline acceleration, and enterprise revenue growth across global markets.

This role requires a strategic, hands-on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account-Based Marketing (ABM)—and increasingly, experience designing and deploying AI-driven and agentic marketing systems to scale demand generation across regions and accelerate business growth.

Key Responsibilities

Demand Generation, Pipeline & Revenue Growth

• Own and scale multi-channel demand generation programs (digital, ABM, events, lifecycle) to drive qualified pipeline and revenue across enterprise accounts.

• Design marketing motions that directly support large, multi-year deal closures, not just top-of-funnel lead volume.

• Build predictable, scalable pipeline engines that drive growth across regional and global markets.

Agentic & AI-Driven Marketing (Core Expectation)

Lead the adoption of AI-first and agentic marketing approaches, including:

• AI-driven demand generation and personalization at scale.

• Intelligent ABM workflows (intent-led targeting, dynamic content, automated nurture).

• Agentic systems that improve the speed, precision, and ROI of marketing execution.

• Reimagine how marketing teams operate by replacing manual workflows with AI-powered agents where appropriate.

• Partner closely with RevOps and Sales to ensure AI-led insights translate into measurable revenue outcomes.

ABM & Enterprise Marketing

• Own and scale enterprise ABM programs targeting large enterprise organizations.

• Drive deeply personalized engagement across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk, and Business stakeholders).

• Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and customer lifecycle.

Sales & Marketing Alignment

Act as a strategic partner to enterprise sales leadership by owning:

• Sales enablement strategies.

• Opportunity acceleration and air-cover programs.

• Content and campaigns designed to move stalled opportunities forward.

• Marketing initiatives aligned to revenue metrics including pipeline, win rate, and deal velocity.

Events, Field & Thought Leadership

• Lead high-impact field marketing programs including executive roundtables, industry conferences, webinars, virtual events, and thought leadership initiatives.

• Leverage events as pipeline acceleration and deal-influence programs rather than brand awareness alone.

Content, Digital & Growth Strategy

• Oversee enterprise-grade content, SEO, PPC, ABM advertising, website optimization, and lifecycle marketing programs.

• Ensure all campaigns reinforce Zycus' positioning as an AI-first procurement technology leader.

• Drive continuous experimentation and optimization using analytics, AI, and customer insights.

Partner & Alliance Marketing

• Collaborate with consulting firms, system integrators (SIs), technology partners, and ecosystem alliances to develop joint GTM and enterprise outreach programs.

• Leverage strategic partnerships to expand market reach and accelerate enterprise opportunities.

Marketing Analytics & ROI

• Own marketing analytics, attribution, and ROI measurement.

• Build dashboards and reporting frameworks that clearly connect marketing activities to pipeline and revenue.

• Use AI and automation to improve forecasting accuracy, campaign optimization, and decision-making.

Qualifications & Experience

Must-Have

• 3+ years of B2B marketing experience.

• Proven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise software domains preferred).

• Strong experience partnering directly with enterprise sales teams on complex, high-value opportunities.

• Hands-on expertise with:

  • Demand Generation & ABM

  • Marketing Automation (HubSpot, Marketo, etc.)

  • CRM (Salesforce)

  • Marketing Analytics and Attribution

Strongly Preferred (Differentiators)

Experience building or deploying AI-led and agentic marketing systems, such as:

• AI-driven ABM and demand generation engines.

• Automated GTM scaling using AI workflows.

• Personalization engines and intelligent nurture systems.

• Experience owning regional or global GTM initiatives across North America, EMEA, APAC, or other international markets.

• Demonstrated ability to scale marketing programs across multiple regions using technology, automation, and repeatable systems rather than headcount.

Why Join Zycus

• Sell a Recognized Market Leader – Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs and CPOs.

• Win Big, Strategic Deals – Support multi-million-dollar enterprise opportunities competing against SAP Ariba, Coupa, and Ivalua.

• AI-First GTM Opportunity – Build and scale next-generation, agentic marketing systems in a company that genuinely invests in AI.

• Global Impact – Drive marketing programs that influence enterprise customers across global markets while working with one of India's leading enterprise SaaS companies.

• True Industry Grand Slam:

  • Gartner Magic Quadrant Leader

  • Forrester Wave Recognition

  • IDC MarketScape Positioning

  • Gartner Customers' Choice